BUBU Expo | Creating Opportunities for Uganda Products

Frequently Asked Questions

What is BUBU?

Buy Uganda Build Uganda (BUBU) is an initiative of the Government of Uganda through the Ministry of Trade, Industry and Co-operatives to promote the consumption/usage of locally originating products (goods and services). The policy was approved by Cabinet in 2014. It has three objectives namely:

  • To promote consumption of local goods and services. The current consumption/usage of local products like coffee, cotton, tea, cocoa, vanilla, leather and leather products, dairy products is below 10%. The major reason to this miserable consumption percentage is the negative perception that Ugandans have towards our local products. To address this, the Government will undertake media campaigns that with specific messages towards a given target group. Positive media involvement is key to the realization of this objective.
  • To promote the use and conformity to standards to guarantee quality goods and services. The current proportion of products that conform to standards is… Many of our local products are not well labelled and packaged, and therefore not attractive to consumers. this has led to the consumption/usage of imported products. it has alsobeen observed that some of our service suppliers are not sufficiently competent to meet all contractors' requirements. This has resulted into preference of foreign workers to the locals hence depriving locals of opportunities to be employed and earn income.
  • To provide capacity building programs to local suppliers of goods and services. 90% of Uganda's private sector is Micro, Small and Medium Enterprises (MSMEs). These are characterized by informality, low technology, low production, low skill level, poor, packaging, inability to access finance, non-registration lack of access to Government procurement information among others.


The policy was developed out of the incessant demand by the private sector especially manufacturers to expand the domestic market for local products. The policy therefore aims at increasing the participation of local firms in domestic trade by mandatory Government procurement of locally made goods and services and undertaking measures to persuade the private sector (institutions and individuals) to consume/use local goods and services.

Uganda's persistent trade deficit is caused by the continued high import bill. The high import bill is majorly caused by the refusal of the domestic market to purchase locally available products like plastics, cement, eggs, beverages

Who can participate in BUBU?

Government Ministries, Departments and Agencies, PrivateSector institutions like manufacturers, schools hospitals universities, banks, and individual consumers. However, there is no compromise on standards and availability.

What are the benefits of BUBU?

  • 20% of Government procurement by value should be of local products and services.
  • 50% of shelf space in supermarkets should be populated by local products.
  • All Ministries, Departments and Agencies strictly abide by Public Procurement Disposal of Public Assets (PPDA) Amendment Act during procurement processes.
  • 50% of local products conform to national standards.
  • 50% local resources and raw materials utilized in production.
  • Increased production due to increased domestic market.
  • Increased Gross Domestic Product.
  • Increased employment due to increased production.
  • Substantial reduction in trade deficit.
  • Increased exportation of value added products, among other benefits.

What are the benefits of participating in the BUBU Expo?

  • You will get an opportunity to market your products or services to multitudes of show visitors that will visit Kololo for the three days during the Expo (Last year we had over 140,000 people that visited Kololo for the BUBU Expo 2019).
  • You will be able to get publicity and visibility through the exhibition and sponsorship packages (last year we had over 50 sponsors).
  • Networking with Government officials, Government policy makers and Business people (Over 500 Executives attended the Gala dinner last year during the Expo).
  • Interacting with Government policy makers like the President, Speaker of Parliament, and Commissioners of different government ministries etc.
  • Learning Opportunities for instance about taxation by URA, standards by UNBS, Company registration by URSB, Investment Opportunities by UIA etc.
  • Participating in the BUBU Expo 2020, will enable you to build confidence as a result of being in an environment with other local manufacturers thus sharing experiences and challenges.
  • You will get an opportunity to be recognized as one of the pioneers of the BUBU EXPO, for instance the sponsors of the first BUBU EXPO like Lato Milk, Roofings, Alam group etc. have really been recognized.
Got more questions?